University Name Community Forum

As part of the effort to identify a new university identity and brand for Dixie State College of Utah, the institution and Sorenson Advertising will host a special University Naming Community Forum.

In October, the institution announced a partnership with the St. George firm of Sorenson Advertising to establish a new institutional identity that will honor and communicate the heritage, history and traditions of the institution; build upon the already established brand; and carry the institution into its second century and beyond.

Over the past several weeks, DSC and Sorenson Advertising have engaged all institutional stakeholders in one-on-one interviews, focus groups and public forums in an effort to establish a new institutional identity. Earlier this month, a comprehensive online quantitative questionnaire designed to engage all of DSC’s stakeholders in the process.

To take part in the survey, please visit www.dixie.edu/namechange. All institution stakeholders, who include all current and potential students; faculty and staff; alumni; community members; legislative and government officials; donors and benefactors, are encouraged to participate in the survey. The survey will be available online through Friday, Dec. 14th, which is the last day of fall semester final exams on the DSC campus.