Chamber Training Series

After 18 years spent in the advertising world of New York City, Glenn Price moved to St. George, Utah and started a small ad shop of his own. In no time he began to miss the detailed branding briefs he was so accustomed to with major brands. His new client base had no real access to functional branding strategy, and he wasn’t comfortable crafting creative materials for a client without first understanding their core values and distinguishing traits. So, he developed a paired down approach to extract the information I needed. For several years, Glenn was content to keep this methodology my little secret, but as he has refined the process and seen the impact it can have, it has spurred him to make the process available on a larger scale. He started Brand Iconic to de-mystify the process of branding for small business and provide a practical and affordable solution that organizations can self-manage. It took Madison Avenue to teach him the importance and application of comprehensive branding, but it took Main Street to simplify it.